Here’s Why Every Restaurant Needs a Good Website Design and SEO Strategy
Why are website design and SEO so important for your business?
If a restaurant doesn’t have a good website design and SEO plan in 2020 it’s like it doesn’t exist.
Why?…. Well, it’s very simple. The vast majority of potential guests start their search for a restaurant or certain type of cuisine on the world’s most famous search engine – Google, so restaurants that do not have a website or have a bad and outdated one don’t exist in this ever so popular virtual world called the internet.
Of course, potential guests may have heard of the restaurant in another way (newspapers, magazines, local portals, from friends…), but again they most often turn to Google and search for a restaurant website to find out more about food and beverage offerings, location, working hours, etc.…
What makes a good restaurant website?
Having a quality website is no longer a matter of prestige but something that is expected from all restaurateurs that are taking their business seriously.
A quite common misconception that many restaurants and restaurant owners have is that social media presence is enough. Social networks can be a great marketing and promotional tool, but they are by no means a substitute for good website design and proper SEO strategy.
Some of Malta’s famous places like Dr. Juice, Saracino, and one80 have recognized the importance of having a good website and chose to elevate their brand’s digital presence guided by experts in the field.
The team behind those webpages is NIU – a well-known Maltese web development agency passionate about creating innovative websites, software solutions and online experiences.
Their expertise and award-winning portfolio makes them the agency of choice of Kitchen Concepts – the brand behind some of Malta’s favourite restaurants like Chophouse, Cafe Cuba, Gululu, Manakis, and Vecchia Napoli.
Just a quick look on any of those websites will make your mouth water because besides providing essential business information, a well-designed restaurant website has to make you hungry. Or thirsty. Because what better to accompany great food than a glass of quality wine?
In Malta, we certainly don’t lack good wine – just think of Marsovin, Master Cellar, and S. Rausi Trading. Not only you can find a wide range of wines on their websites, but also buy them without having to visit a physical shop. A bottle of wine just a click away from your glass sounds good, doesn’t it?
Having an eCommerce website makes it possible and will help you generate sales all over the globe.
Two of perhaps the most important features of a restaurant website are certainly the possibility of setting up a menu which is often the most important initial information for potential guests and having a reservation and booking system.
Restaurants that offer delivery may also consider including an online ordering system through which website visitors can order their favourite food from the comfort of their home.
Why care about SEO?
We can all agree that looks are important as you only get one chance to make a good first impression. But in order to impress its visitors, a website must be found first.
The truth is that potential guests start their search for restaurants on Google because they are allowed great flexibility and personalization in searches. Users can easily find out which are the best restaurants in the neighbourhood, who makes the best burgers, and which pizzeria serves authentic Italian pizza. If you don’t have an optimized website the likelihood of appearing at the top of Google’s list is almost non-existent. A user-centred website paired with a good SEO strategy also offers useful visitor statistics that can be used to further customize your offer and service.
The NIU team of talented web designers & developers is very well aware of that and that’s why they provide an all-round service. Besides Website Design and Development, their offer includes SEO Optimization and Digital Marketing. As a result, the websites they create not only look amazing and rank well in Google search, but they turn website visitors into satisfied consumers and returning guests.
The simplest way to manage your restaurant website
If you’ve been refraining from having a website because it seems too complicated to handle, you are not alone – many business owners feel the same. Running a restaurant is a never-ending job, so where would you find the time to manage a website?
The secret to simple and reliable website management is called WordPress. Building user-friendly WordPress websites is NIU’s speciality. Their development experts choose WordPress because of its functional and feature-rich themes and solutions which can be completely customized to each client. At the same time, a WordPress website gives you the freedom to take control of your website management without having to rely on third parties.
The idea of having an amazing website sounds great, but what next?
Whether you are engaged in molecular gastronomy and experimenting with fine dining elements or own the most famous restaurant with traditional, local cuisine, it is important to have a website that will best present your offer to current and future guests.
Creating a website for a restaurant should primarily be based on providing quality service to guests. That is the goal of every caterer, isn’t it?
Therefore, in addition to focusing on creating menus, designing the interior of the restaurant and hiring top chefs, do not neglect the importance of web presence and online business.
If you already have a website, but it feels outdated (a common case for websites older than 5 years) and no longer looks good or is not adapted to display on mobile devices – this is a great time to consider redesigning it. Creating a new, fresh website will be the best advertisement for your restaurant.
Request a free consultation today! Contact NIU on email@example.com and find out how their bespoke services can help you achieve even better business results, or visit their website for more info.